The Storyteller


Stories have formed a part and parcel of humans from time immemorial. They have and will always be the foundation to great communication. That fear of being different from the herd which is evolutionary in us, or to build bridges of trust among nation at wars, or to take your business to next level heights, or to change the instilled beliefs can all be reversed by the five-lettered word “STORY”.  As the future of the nation depends on us it becomes a responsibility for each one of us to hold the right beliefs, convictions and play in the rare air of humanity by being no more average and to be  world class in almost everything we do. We all are born storytellers yet many few of us believe in ourselves and give in to the chattering voices of our society. Trust me, you all are great storytellers and today I’ll just share some of the story making techniques which can help you throughout your life. Often we see a polished story-teller, but what we don’t see is the hours of polish that went into crafting those stories.


Steve jobs is considered as one of the greatest storyteller of the century, Warren Buffet enrolled in a DALE CARNEGIE course and volunteered to teach a business class at the university of Omaha to get over his fear of public speaking. Now we all know at what level their earnings are and how important it becomes for us to develop this rare skill in today’s economy. The ability to sell our ideas in the form of story is more important than ever, Richard Branson quotes -” IF you can’t place your idea in the back of a napkin, then its worthless.”


The first point I would like to emphasize is that often we are biased by this notion that the most complicated out of the world story takes up the marketplace but in fact it’s the simplest story that does so. Finding simple things are harder than making the most complicated things, it just needs a lot of interior work on self to that idea in front of us in a way that no one has seen it before. A research shows that Storytellers who simplify complexity speak succinctly. They practice their pitch until they can tell a compelling story in as little as 60 seconds.

The art of manipulation is an imperative, as people rarely understand your vision if you don’t keep it short and concise and speaking from an evolutionary aspect we humans are hardwired for stories, in times of saber-tooth tigers we used to sit around these fires and the only thing we were keenly interested in were stories. So vision directly correlates to SIMPLE STORIES.


Great stories have a very personal incidence of global importance attached to them, which can be related by humans on a macro level. We all share the 5 basic emotions and great storytellers just stimulate them on a level of depth unimagined. We should have the ability to wrap data to make a personal connection. Let me share the story of Malala Yousafzai (is a Pakistani activist for female education and the youngest recipient of the Nobel Peace Prize.) Her story put a face on the faceless and gave a voice to those who are kept silent. Being faced with a LIFE-DEATH SITUATION AT A VERY young age her first name has become a symbol of resilience and courage. Born and upraised in Pakistan she was denied the basic education but still she persisted for her quench for education until one fine day on October 9, 2012 she had been shot by a Colt.45. Currently she lives in the United Kingdom because the risk of returning to her home country is grave.  According to research the human mind cannot process the fact that 66 million girls are denied an education, every three seconds a girl becomes a child bride, and 4 out of 5 victims of human trafficking are girls. Malala’s book I AM MALALA, spent more than one year on the New York Times bestseller list. Great storytellers can bring tears to your eyes and can start a worldwide revolution for peace, since we live in a time of so much utmost distress it becomes inevitable for us to be peace-builders for our precious future by honing this skill i.e. of attaching personal incidences and speaking from the heart. 


Great stories should make up at least 70% of your presentation. We remain blindfolded by this notion that facts are the end all and all we need is to show how good we are than others. But conversely if we add more stories than facts we tend to crack that deal. A story should focus less on the “ME” aspect and more on the “US” aspect. According to Angelina Duckworth (an American psychologist) the most important thing that drives a person to work is that he/she realizes that her work is making a change in the life of others. It gives us more fulfillments towards our craft be it whatever work and attaching stories for our marketing presentation rather than just stating facts can bring that change.


“Storytelling is not a luxury, it’s almost as necessary as bread. We cannot imagine ourselves without it, because the self is a story. If the self is a story, then we all are storytellers.” says Robert Stone. The sooner we accept it, the sooner we can get seated on the work of shaping our future. I hope you all go out there and never fear presenting yourself and being laughed at, because each skill is learned and not is not innate. And the brain tattoo i always carry with me by ROBIN SHARMA is – ” All visionaries are initially ridiculed before they are revered “.

About the Author:

Debashish Bindra (DAV College 10)

A work in progress, interests are very diverse, serving humanity is the topmost goal of my life.




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