2,66,887 likes on Fb page, thousands of followers, millions of views on Youtube… Maggi in India is undoubtedly the most loved food brand!
One of the largest online selling platforms, Snapdeal partnered with Nestle to relaunch its Maggi Noodles on November 12, 2015… It took mere 5 minutes for Snapdeal to sell 60,000 welcome kits of Maggi in its ‘Maggi Flash Sale’ as customers thronged the siteto grab the offer! Much like any flash sale, buyers had to first register for the Maggi flash sale. “There has been much anticipation for the return of one of the favourite Indian brands and we are delighted to be the exclusive online partner to deliver Maggi back to customers. Having witnessed a phenomenal response to this sale from customers across the country, we are happy to make this Diwali truly special for them,” Snapdeal Senior Vice President (Partnerships and Strategic initiatives) Tony Navin said.
The Maggi Welcome Kits contain 12 packets of instant noodles, a 2016 calendar, a fridge magnet, postcards and a special ‘Welcome Back’ letter from Maggi. A new batch will be on sale on Snapdeal from November 16!
Riding on the public euphoria over the return, the demand is touching heights but the stock is witnessing limited availability making it difficult for the online players to meet the demand for Maggi instant noodles. Big Basket, one of the leading online grocery platforms, had only 100-200 units available. Gurgaon based Grofers has sold more than 35,000 Maggi packs so far, while Amazon’s Kirana Now and PepperTap don’t have any stock of Maggi Noodles.
But the good news is that the wait shall not be long, as Maggi is promised to stock the shelves again by Monday, November 16!
Following the ban in India due to alleged excessive content of lead, Maggi has finally made a comeback after a gap of almost five months. Last month the popular brand of noodles had passed tests by three government-accredited laboratories, as ordered by the Bombay High Court, declaring the product free of any excessive lead, and absolutely safe.
As Maggi themed parties are being planned round Chandigarh, hostellers shall once again relive the late night instant Maggi moments! Even the worst cooks shall proudly add cooking back to their lists So better make space in your cabinets for the Maggie packs!… As the Blockbuster is Back With a Bang!
About The AuthorI am a Commerce background student currently pursuing my
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