Pictures By Gurkirat (MCM College 36)
Sponsored by Rastriya Uchchatar Shiksha Abhiyan(RUSA), the Department of Mass Communication organized a workshop on “Career aspects in Radio and Broadcasting” on Wednesday, 9th March. Renowned RJ Pankaj Sharma of ‘Yaaron ki Geri’ fame shared his expertise on the subject in a highly invigorating interaction with the girls.
The scope and future of Radio as a medium of mass communication was highlighted in the workshop. RJ Pankaj stressed on the responsibility of Radio which is an active medium of communication 24*7*365. He further emphasized that the pre-requisites of Radio journalism are creativity, credibility and novelty apart from the friendly and effective way of communication. The major goal of an RJ is to empathize with the audience to bring out the ‘connection’. RJ Pankaj said that for him radio is like painting a picture through words, songs and emotions.
RJ Pankaj elaborated on the different career options in radio in the areas of production, scripting, radio jockeying and advertising, and the commensurate skills required for various positions. He stressed upon the fact that whichever role one may assume in radio-field, creativity remained a prerequisite for every function.
This was followed by an interactive session in which RJ Pankaj answered the enthusiastic queries of the students. When asked by a student about how an RJ connects to the listeners with different moods and lifestyle, he answered that they focus the majority listener-ship according to the time-band say morning, mid morning, afternoon, evening, and late night.
RJ Pankaj also remembered his last visit at MCM DAV College in 2008 and cherished the increased confidence and creativity in girls.
Hon. Principal of MCM DAV College, Nisha Bhargawa emphasized that radio is a powerful and impactful mass medium and the youth must make the most of it for raising issues, empowering others and bringing a positive change in the world.
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