Currently ruling the telecom industry in India, Bharti Airtel is the fourth biggest data driver. Early 2015 Airtel offered its users with the most desired 4G experience. Enriching the competition for telecom players, it forayed into music and movies by launching Wynk app. if that was not all, Airtel recently forayed into Gaming!
Wynk music, since its launch in April, 2015 has witnessed almost 15 million downloads and 8 million songs streamed online. Launched in August, Wynk Movies has witnessed a count of 1 million downloads. Marching forward the strategy, Karthik Seth, Chief Executive of Wynk, shares, “About 7% of mobile internet users are into gaming apps, after music and movies, browsing and social network on cellphones.” Partnered with Payphone, for its Wynk Games, Bharti Airtel is pushing big on its content. Director for Consumer Business at Airtel, Srinivasan Gopalan promises it to be a catalyst for the category, and shares, “Half of the data consumed in the country is through music, movies and video games. They are very heavy on data consumption so there’s huge scope.”
Available for download on android smartphones and tablets, Wynk Games comes with 2,000 global and local games including premium and paid games, spread across cricket, sports, racing, adventure, cards, kids and puzzle genres.
The Home screen of the app offers 3 panes: Trending, Latest, and Categories. While Trending section gives an idea of what the users like, the Latest section as you would imagine shows the latest additions to the platform, and the Categories Section provides with the preferred genres such as Racing, Strategy, Cricket, etc.
The subscription fee for the app is 99/- per month while the trial promotional subscription fee currently is 29/- , but…!! But it will be absolutely free for Airtel users and will come along with data packs now.
Unlike other apps, users can download games and play free Wynk Games offline as well. “We see people are required to download games even without knowing the content. Then they are required to unlock stages by paying. We have done away with it. During beta version, we have made games free for Airtel data customers and charging subsidised rate to other customers,” says Srinivasan. “Also, Wynk Games is an ad-free application, thus delivering the best experience for avid gamers”, adds Bharti Airtel Wynk CEO Kartik Seth.
While Reliance Jio buckled up with the recent soft launch of its 4G services, Bharti Airtel has rightly delivered a message of its hard-to-beat position through the Wynk Games.
Let alone the telecom war, users undoubtedly are experiencing the best of service golden period. With 4G in hand, music, movies and now games, what more could we ask for? While the list comes up, the providers are already working on the next launch. So await the surprises ahead, and better grab the games on Wynk right away!
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I am the creativity lover.. and revel in art, books, food,
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